The successful candidate, a member of the Analytics team, will be a self-starter who can work in a fast-paced environment with multiple internal stakeholders and clients. The person will bring practical expertise and experience to further enable data-driven approach to smart decision making, and will collaborate with a diverse, cross-functional team, including media, creative, strategy & research, and account management.
Responsibilities:
Prepare and maintain dashboard reporting using our primary BI tool (Domo) for our clients across multiple sources and channels, including online and offline advertising, social media, email, mobile, website, and more
Develop insights from the data to continually optimize current campaigns
Communicate insights and trends from data clearly and articulately to clients
Collaborate with both internal and external stakeholders on data collection, tracking, measurement, and reporting; ensure data is collected properly and accurately
Provide ad hoc statistical analyses as needed
Keep up with the latest industry trends in digital analytics and online technology, and share knowledge within the department
Requirement:
5+ years of relevant work experience, client or agency, in marketing and advertising campaign performance
Minimum B.A./B.S. preferably with emphasis on marketing or a quantitative field (applied mathematics, statistics, economics, etc.)
Exceptional analytic and presentation skills, with the ability to generate impactful insights from complex analytics and translate results into clear recommendations
Hands on experience with BI Platforms such as Domo, Tableau, Power BI or other. Proficiency in Excel required
Extensive knowledge of marketing and digital media tracking tools such as DoubleClick, Google Tag Manager, AdWords, Facebook, etc.
Extensive knowledge with web analytics tools such as Google Analytics or Adobe Analytics, and experience working with CRM and marketing automation tools (Salesforce, Hubspot, Marketo, Eloqua)
Knowledge of SQL, Python, R or other programming languages preferred
Ability to manage multiple projects and deadlines; ability to work independently and collaborate with other team members
Exceptional troubleshooting, problem-solving, and research skills
CLI: BOH, GSK
Rate: Open